kiss goodbye to MS

So apparently there's this event on tomorrow which involves girls (and boys, I guess) wearing red lipstick to raise awareness about MS (Multiple Sclerosis).

Heh.

Because, you know, MS doesn't already get publicity enough without the MS Read-a-thon (people would have noticed Bindi Irwin's shrill fakeplastic voice in the ads) and various other activities, right?

And judging from the event itself, it seems to be just another publicity stunt. I mean, explain to me exactly how wearing red lipstick is going to help MS at all? You're not raising money, you're not working for a cure...you're just wearing red lipstick. This is like Earth Hour all over again, but with even less real impact.

There are those that say that I'm too cynical. I disagree. Of course charity and fundraising is important; I am willing to admit that in some cases it is necessary and indeed beneficial that such activities take place. But this event appears to contribute nothing at all. How many of those people wearing lipstick tomorrow do you actually believe have any understanding at all of MS? Do they really even care about raising awareness (pointless task in my opinion; a newspaper advert would reach more people), or is it to them simply a chance to put on some makeup for a "good cause" that makes THEM look good?